What is Diversity?

Diversity: the condition of having or being composed of differing elements: variety; especially: the inclusion of different types of people (as people of different races or cultures) in a group or organization. United States of America is a country that many people from around the world. Underneath every culture, the people remain the same; they experience the same tragedies, sufferings, and triumphs that every other person does. We are living and working together. That is what I like about its diversity. When we see other people that have different race, different culture on the streets we get a good feeling. A felling of being different but it is yet important. We get to know their feeling and they get to know ours. We try to help them recover from their past and they try to help us understand how they suffered among million of other people. We should live together in peace and respect one anther. Respect ours own culture and their culture. We have strong power when individuals unite work together. Diversity is what makes our country unique; diversity in the United States has brought not only people together but has also brought a world of ideas, beliefs, and cultures. With diverse ideas, we can get engaged in a dialogue with many view points and come up with solutions for solving problems across the world. Diversity is not our challenge but it is our blessing. It is the most wonderful thing in America. We have a change to learn good things about other culture and apply them to ours real life. And we also have an opportunity to exchange ours culture to them. Recently, for an example, there are many Non American's restaurants opened to serve in the area. It would be so boring if we just eat only American foods all the time. There are Chinese, Thai, Italian, Japanese restaurant in this country so you can taste and eat your favorite foods without traveling internationally to other country. If there was no diversity, we would be trapped on stupidity and selfishness. We need to open up ours country, ours hearts in order to do ours exploration and exchanging our culture to all country around the world. Diversity is the essence of evolution. Right from the ancient times, it has been clearly evident that various races of the world interacted and traded with each other. Calling diversity as one of the leading survival tactics of the human race won’t be an anomaly. â€Å"A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have. † –Steve Jobs. What Is Diversity Diversity in its simplest terms means variety. Diversity is everywhere, in neighborhoods, our workplace, schools, and communities. To address diversity in relation to people would be to say that diversity is a variety of characteristics that make an individual unique. According to the University of Tennessee (2003), these characteristics consist of a person’s age, race, ethnicity, gender, sexual orientation, physical traits, language spoken, relationship status, cultural and economical background, level of education, religious beliefs and political affiliation. People are characterized by many things, more often their appearance; unfortunately, it is my belief that society has placed stigmas on people who do not conform to what is considered the norm. Admittedly so, I judge others by superficial characteristics. For instance, if a person’s clothes look disheveled and their hair unkempt I assume that they are not trustworthy, unclean and probably on drugs. In contrast, when I see a person who is dressed neatly and drives a nice vehicle, I assume they are educated, have a high paying job and own a home. Week one’s assignment was to view a multimedia analysis and try to match pictures of people based a provided profile. In my opinion, the multimedia analysis confirmed again that people are first characterized by superficial characteristics, Tammy is an example such characterization. Her profile stated she was born in Syracuse, NY on August 7, 1975, and lived in an upscale suburb of Rochester NY during her childhood. She graduated high school at the age of 17, moved to Ohio and attended Miami University of Ohio to study political science, upon her graduation moved to Phoenix AZ where she is now attending the University of Phoenix obtaining her master’s degree in education. The profile pictures show three different women, the first profile picture is of an attractive woman who is neatly dressed in casual chic clothing, sitting in front of a flowered bush smiling confidently. The second profile picture is of a woman wearing glasses who is dressed frumpy standing in front of a building with her hands crossed and what seems to be an unconfident smile. Lastly, the third profile picture is of a woman who appears to be in her twenties, she is dressed very casual and sitting at a table holding a coffee. Tammy’s background of living in an upscale neighborhood when she was a child and that she moved out of state to attend college led me to assume she is financially stable. Based on that perception alone, I looked at the three women and observed their outer appearance to determine which woman looked the most stable financially. My assumption led me to choose the first profile picture when in fact the second profile picture was the correct one. Another example would be of Michelle. Michelle was born in 1981 in Belfast Northern Ireland, she moved to Arizona when she was three, returned to Ireland when she was five, and finally, when she was 10, moved back to Mesa, Arizona. Her profile states she does not have an Irish accent because she was taunted when she was a child. Again, the instructions were to select the profile picture that best fit the profile description. Of the three profiles one stood out the most, the first one. It is of a red haired woman wearing what appears to be an after five dress, pearl necklace and bracelet with a black shawl resting upon her shoulders. Her head is tilted to the right and she has a very peculiar smile. I chose the first profile picture based solely upon superficial characteristics like her red hair, her odd smile, and her style of dress. The reasoning is most people of Irish decent have red hair, and in my opinion, she looks as though she likes to partake in drinking alcoholic beverages. To prove my assumption her life story stated she can be found hanging out with her friends at concerts and bars. The last profile I selected is Katrina. Katrina, born in Brazil, has been residing in the United States for the last nine years and is a self proclaimed goof. Katrina has dual citizenship with Brazil and the United States. She is educated, and married with a three year old son. The profile pictures provided were of three women, the first one is of a tan woman with reddish hair, the second is a woman with olive toned skin and dark hair and the third woman is very fair skin with brownish hair. I selected the second woman because in my opinion Brazilian women have dark hair and have olive toned skin. The first woman looked Hispanic while the third woman appeared to be Caucasian. Diversity is everywhere; it is a variety of characteristics that make a person unique. Maya Angelou once said, â€Å"We all should know that diversity makes for a rich tapestry, and we must understand that all the threads of the tapestry are equal in value no matter what their color. † Diversity is everywhere; it is a variety of characteristics that make a person unique. What Is Diversity Diversity in its simplest terms means variety. Diversity is everywhere, in neighborhoods, our workplace, schools, and communities. To address diversity in relation to people would be to say that diversity is a variety of characteristics that make an individual unique. According to the University of Tennessee (2003), these characteristics consist of a person’s age, race, ethnicity, gender, sexual orientation, physical traits, language spoken, relationship status, cultural and economical background, level of education, religious beliefs and political affiliation. People are characterized by many things, more often their appearance; unfortunately, it is my belief that society has placed stigmas on people who do not conform to what is considered the norm. Admittedly so, I judge others by superficial characteristics. For instance, if a person’s clothes look disheveled and their hair unkempt I assume that they are not trustworthy, unclean and probably on drugs. In contrast, when I see a person who is dressed neatly and drives a nice vehicle, I assume they are educated, have a high paying job and own a home. Week one’s assignment was to view a multimedia analysis and try to match pictures of people based a provided profile. In my opinion, the multimedia analysis confirmed again that people are first characterized by superficial characteristics, Tammy is an example such characterization. Her profile stated she was born in Syracuse, NY on August 7, 1975, and lived in an upscale suburb of Rochester NY during her childhood. She graduated high school at the age of 17, moved to Ohio and attended Miami University of Ohio to study political science, upon her graduation moved to Phoenix AZ where she is now attending the University of Phoenix obtaining her master’s degree in education. The profile pictures show three different women, the first profile picture is of an attractive woman who is neatly dressed in casual chic clothing, sitting in front of a flowered bush smiling confidently. The second profile picture is of a woman wearing glasses who is dressed frumpy standing in front of a building with her hands crossed and what seems to be an unconfident smile. Lastly, the third profile picture is of a woman who appears to be in her twenties, she is dressed very casual and sitting at a table holding a coffee. Tammy’s background of living in an upscale neighborhood when she was a child and that she moved out of state to attend college led me to assume she is financially stable. Based on that perception alone, I looked at the three women and observed their outer appearance to determine which woman looked the most stable financially. My assumption led me to choose the first profile picture when in fact the second profile picture was the correct one. Another example would be of Michelle. Michelle was born in 1981 in Belfast Northern Ireland, she moved to Arizona when she was three, returned to Ireland when she was five, and finally, when she was 10, moved back to Mesa, Arizona. Her profile states she does not have an Irish accent because she was taunted when she was a child. Again, the instructions were to select the profile picture that best fit the profile description. Of the three profiles one stood out the most, the first one. It is of a red haired woman wearing what appears to be an after five dress, pearl necklace and bracelet with a black shawl resting upon her shoulders. Her head is tilted to the right and she has a very peculiar smile. I chose the first profile picture based solely upon superficial characteristics like her red hair, her odd smile, and her style of dress. The reasoning is most people of Irish decent have red hair, and in my opinion, she looks as though she likes to partake in drinking alcoholic beverages. To prove my assumption her life story stated she can be found hanging out with her friends at concerts and bars. The last profile I selected is Katrina. Katrina, born in Brazil, has been residing in the United States for the last nine years and is a self proclaimed goof. Katrina has dual citizenship with Brazil and the United States. She is educated, and married with a three year old son. The profile pictures provided were of three women, the first one is of a tan woman with reddish hair, the second is a woman with olive toned skin and dark hair and the third woman is very fair skin with brownish hair. I selected the second woman because in my opinion Brazilian women have dark hair and have olive toned skin. The first woman looked Hispanic while the third woman appeared to be Caucasian. Diversity is everywhere; it is a variety of characteristics that make a person unique. Maya Angelou once said, â€Å"We all should know that diversity makes for a rich tapestry, and we must understand that all the threads of the tapestry are equal in value no matter what their color. † Diversity is everywhere; it is a variety of characteristics that make a person unique.

Kudler fine foods and the relevant market research

Kovacic, et al (2003) wrote a paper about the research they made which details how the group relied on a market research study to see if the product that they would like to sell, kulen in particular, to their target market including European countries like Germany, Austria, Italy and Switzerland. Through the market research they were able to find sufficient reason to launch a market test and eventually a full scale export operation, largely because of the use of market research. Like Kovacic, Kudler Fine Food’s company is also engaged in the sale of organic food to a particular target market. And while Kovacic has not started with the business and Kudler Fine Food already has, it does not make market research any less significant for any of the two. Kudler Fine Foods was able to put together a very sound marketing strategy and tactics that it uses to further improve its performance in the business front because of its effective implementation of market research.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Without the market research, Kudler Fine Food’s company is close to groping in the dark since the market research provided Kudler Fine Foods company several important information that it needs to know wherein marketing strategy and tactics greatly depend. Through the inclusion of the inputs of market research Kudler Fine Foods was able to detect not just the significant growth the company is experiencing, but as well as the capability and the viability of the company to finally expand the services. One of the many dilemmas faced by companies is the ability to know for sure when it is the right time to expand as well as to downsize just to ensure that sustainability as well as growth is possible and attainable. Through the input of the market research, the company was able to know that aside from starting on the correct marketing strategy that enabled the creation of a situation fit for starting company expansion, there are more and better marketing strategies that they can use to improve the performance of Kudler Fine Food in the business front. The market research also enabled the company to detect areas of development and improvement in operations. This is just as important because different aspects of the business drastically and quickly change. Sometimes, the reason and nature of such changes are reactionary and it is important for companies like Kudler Fine Foods to be able to detect facets of its operation which still needs a shot in the arm and still has a lot of room for improvement. Market research makes this data available through research and study methodologies that enables Kudler Fine Foods to get inside the minds of its customers, non-customers and even employees and using that opportunity to explore what one thinks is Kudler Fine Food’s weakest link so far that hinders them from operating in a level that is a notch higher. And finally, the market research also helped the company pinpoint exactly the frequency of the   improving consumer purchase which provided the necessary data to Kudler Fine Foods that the company’s current strategies are making it easier for increased loyalty of its consumers, which in turn results to improved profitability. Market research, after all, is geared in knowing, interpreting and digesting the pulse of the market and tactics and strategies in the future can be maximized if it is directed in the direction that market research points to. Additional market research is needed in the following areas that include the better profiling of competitors, internal marketing, knowing what both the patrons and non-patrons of Kudler Fine Foods expect from the company in the long and short term future including the introduction of new products or new services, the study of viable partnership or alliances with other companies the partnership of which can provide better revenue and sales performance for both parties involved, Market research should not always be focused on what a company wants to work on through self assessment; sometimes, it is also important that companies assess themselves by comparing itself as a company to other rival and competitor companies and see the differences as well as the advantages in favor of the rivals and the competitors and why such advantages exist in the first place. To be able to be consistent in the pursuit of staying ahead, a company must always understand the rival company’s next moves and thwart it or be a step ahead of it, and this can only be done by the integration of a more detailed profiling of rivals based on more market research. Know your enemy is the famous dogmas of every efficient fighter so that you have an improved judgment every time you decide and anticipates the rival’s next moves. While it may not always guarantee that the rival will become totally predictable, it will make your moves more calculated and not something which is loosely and randomly done like strategies done on impulse. Through the use of correct market research, the money a company spends for its marketing strategies and tactics (including promotions, advertisement, acquisitions, launching of new products, phasing out of old products, re-branding and brand re-positioning, etc) achieves expected goals. While most market research are generally capable of identifying whether or not a person likes a brand or not, or which particular brand he likes the most and the least; marketing strategy should never forget to cover its own base and make sure that it also knows what the employee wants and the extent of the company employees’ loyalty to the brand or the company’s products or services. Most market research efforts are focused too rigidly on knowing what customers want that what the employee wants are ignored, forgotten or removed from the equation, which should not be the case since employees, when outside the office, transforms not only into clients and customers but as well as first hand agents of product and service promotion that can ultimately translate into a highly probable long term client. Modern companies are already cognizant of the need for an effective internal marketing program and like external marketing; all a company needs is a market research. Knowing what both the patrons and non-patrons of Kudler Fine Foods expect from the company in the long and short term future including the introduction of new products or new services is an important (sub) topic of future market research because it can provide a glimpse of where Kudler Fine Foods should go in order for them to maintain the loyalty of its current patrons and to invite more individuals to become customers of the company as well. The study of viable partnership or alliances with other companies the partnership of which can provide better revenue and sales performance for both parties involved can be assessed better through the use of data from market research. This is a very tricky business and marketing move, but it is doable and can be a potential tool in improving sales, visibility and touching bases with the target market if the alliance is done with a viable partner in a set up that is as much as possible a win-win situation for both parties involved, or if not, with very minimal losses. Take for example the move of Starbucks and the bookstores and libraries. Starbucks' willingness to explore the possibility of setting foot on new grounds enabled such a new phenomena that â€Å"a growing number of the nation's 3,700 academic libraries — eager to lure students from wired coffee shops off campus — are following bookstores and public libraries in opening their doors to Starbucks† (Horovitz). The result was an improved brand recall and greater impact on its target market without the use of hard selling and traditional advertising, and its usual costs. It is important to mention that analyzing the significance of competitive intelligence possessed by Kudler Fine Foods in the development of the company’s marketing strategy and tactics was an important step towards the realization of the potency of such information and how it can help in the shaping and re-shaping of marketing policies so that it suits well with what the company wants to achieve regardless of the action and presence of its competitors. References: Horovitz, B. (2008). Something else to check out at library: Starbucks. USA Today. Retrieved January 12, 2008, from http://www.usatoday.com/money/industries/food/2007-09-27-starbucks_N.htm Council of American Survey Research Organizations (2001). Importance of Marketing Research. Retrieved January 12, 2008, from http://www.casro.org/media/Importance%20of%20Research.pdf Kovacic, D., Radman, M., Kolega, A., Markovina J, and Karolyi, D. (2003). Export Marketing of Slavonian Kulen: the Results of Market Research. Retrieved January 12, 2008, from www.agr.hr/smotra/pdf_68/acs68_33.pdf ;

International Trade Essay Example | Topics and Well Written Essays - 2750 words - 1

International Trade - Essay Example Dinner in the Sky operates in about more than 15 countries (Dinnerinthesky.com, 2010). Dinner in the Sky will use a crane to elevate the furniture, crew, food and 22 to 350 diners as high as 180 ft up. The company will also built a separately-supported "flying stage" to hold a piano and musicians so the guests can enjoy live entertainment while they eat aloft. The structure of the eatery will be portable and will need a space of almost 1500 sq.ft, hence can be held anywhere (sea side, public place, historical sites and fields etc), (Dinnerinthesky.com, 2010). The company's suspended table measures 26 ft x 19 ft (8m x 6m) and weighs approximately 17,600 (7983.25 kg) lbs fully loaded (11,000 lbs (4989.6kg)unloaded). Eight cables, connected at points on all four sides, bind the table to a crane. The company has planned to work with safety agencies before introducing the concept to the public. During inspection, seats will be overloaded with weights of more than 330 lbs (150 kg) each. Di ners will be locked into their chairs by six-point seat belts that operate from the back side of the seat so they cannot disconnect themselves. The company will certify its system for safety by European-based testing agency (Mills et al, 2003). ... smati rice, or an Asian grilled shrimp with spinach, tofu and black bean sauce, a special pasta dish entree every day, plus the 'all American meal' such as barbecue beef ribs and baked beans. The menu will change every 3-4 months, keeping the favorites. All these mouth watering delicacies will be offered at competitive prices. The restaurant will open seven days a week, serving from 6 pm to 2 am. Dinner in the Sky is available for a session of 8 hours. It can be divided or personalized according to the client's wishes. Dinner in the Sky accommodates 27 diners around the table at every session, with a chef, a waiter and an entertainer. Dinner in the Sky’s management team will comprise of personnel holding experience of being associated with restaurant management. The Restaurant Industry of Pakistan is the size of around more than a hundred. The web page of Karachi Snob.com, a famous tourism web site of the city contains comprehensive details of all kinds of restaurants which ar e spread out through the city (karachisnob.com, 2010). The restaurants are categorized with the type of cuisines which they offer. The customers usually dine out on weekends with their families and prefer to visit those places which offer good food at reasonable prices and a comfortable seating arrangement so as not to cause any inconvenience to the family. The size of the Target Market which the company will be specifically catering to would be the 10% of the population of the city who belong to the Social Economic Class A and B. The lower middle class and the middle class would also be welcomed through trade promotions and discounts to leverage the revenues of its business. The restaurant industry is growing at a steady rate as shown in the â€Å"Hotel, Restaurant & Tourism Directory of

Employee Reward Systems Presentation Essay Example | Topics and Well Written Essays - 500 words

Employee Reward Systems Presentation - Essay Example Many reward systems exist in the workplace, and they may reflect the organization of the staff, or the type of work. For instance, at the University of Virginia's Department of Athletics as well as at the Rose-Hulman Institute of Technology, employees can nominate each other for a particular award. In these cases, efficient teamwork and group leadership are assets that contribute to the award. This type of recognition can be particularly surprising and exciting for workers. Nomination-based reward systems can promote a friendly atmosphere, but unfortunately, this system may become more like a popularity contest. In other companies, such as the State of New Mexico Human Services Department, specific criteria must be fulfilled for the award to be given. These companies are organized differently, and particular tasks can qualify a worker to achieve a higher rank in the company. These reward systems are appreciated by employees that prefer to know exactly what they must do to move ahead in the company. In general, straightforward reward systems are more highly regarded by employees because they promote structure in the workplace and a defined sense of purpose. The actual rewards can be many things, from a monetary bonus or gift certificate, to a hand-written note of recognition and approval from a supervisor.

Harold and Maude A Meditation on Life and Death Essay

Harold and Maude A Meditation on Life and Death - Essay Example It is also a well known fact that Carpenter Square Theatre opened its twenty-first season with Harold and Maude, the stage version of the 1970s cult classic film by the same name from 03-25 Sept. 2005. The main thesis of such a popular comedy is depiction of two scenarios of human life. One is an introvert, Harold, twenty year old, who has evolved as a dramatic recluse as a result of receiving consistent neglect from his mother. Secondly, it is Maude, a septuagenarian who is an extrovert and freely living woman having no hassles. Both are representing two extremes. The movie's real concern is that "there is a time to live and time to die" (Canby, 1971). All that occurs is on the road to life and As such, Harold (Bud Cort) loves feigning suicide attempts. He does them in front of his mother, Mrs. Chasen (Vivian Pickles). She is then infuriated instead of being frightened by such repeated attempts. Harold pretends to drown, shoot, hang, slit his wrists, chop off his hand and immolate himself. Nothing of this sort affects his mother. Yes, his mother arranges computer dates for Harold which he promptly scares away. Harold enjoys driving a hearse and frequents funerals of people he doesn't know. He is also fond of spending time at junk yards. Then there emerges his match in Maude (Ruth Gordon). ... Then there emerges his match in Maude (Ruth Gordon). She is an expert at stealing cars and so many other things. She is still full of life. Her friendship with Harold starts at a funeral where she is having a solo picnic of her own. Harold learns to love life, to embrace it and nurture it only from Maude. There is so much of happening on the highway to life and death in this film that Harold - representing death, and Maude - depicting life, have numerous 'meditations' to share mutually. This ultimately brings them, first, to the altar of marriage and, then, separation in the suicide of Maude. This is the communion of Death in Life and Life in Death. Author's last name HYPOTHESES 1. There are varied streams of consciousness in this film. These diverse levels of consciousness show "cinematic representation of mental processes occurring in the minds of fictional characters simultaneously with the external action, granting a penetration into their inner life" (Callev, 1997). This is reflected in Uncle Victor, Mrs. Chasen, Sunshine, Edith and other girls from Dating Service, Police Cops, Nurses and Priest etc. in the film Harold and Maude. 2. One of the most interesting aspect in this movie is its emphasis on 'self'. What 'this over-concern with self can bring about' is shown in diversity of character and their behavior. Different roles and dispositions are shown in the film. That is why it is also branded as a black comedy. For instance, Nurses do not listen to Harold when he is asking them to immediately treat Maude to save her life. Another similar example is there in the acts of Harold presenting Maude with an 'I Love You' memento and, Maude, on the other hand, throwing it into ocean depths instantly! 3. All these characters and

The Affordable Care Act and Maternal Health Care Essay

The Affordable Care Act and Maternal Health Care - Essay Example All levels were expected to collaborate and partner in the provision of health and development of the stated outcomes through evidence-based home visiting programs. The main reason this issue was addressed in the Act was to improve the coordination services for at-risk communities and the children therein (Russo, Wier and Steiner, 2009). It also aims at improving and strengthening programs and activities carried out  for children protection. It also aims to identify any comprehensive services that  should not be part of the healthcare system as a way of increasing  attention to those living in  at-risk communities. Those involved in the whole process include health practitioners, the state, community and federal health-based centers and agencies such as the Administration for Children and Families (ACF) and other partnering agencies. This issue was raised as a concern for the well-being of the children and as a means of enhancing healthcare from early childhood to the old age (Dann, 2008). It also encourages partnering agencies to strength the early childhood health system as a means of promoting health and the well-being of the pregnant mothers, children below  10yrs  as well as their families. Such an effective and comprehensive agenda will allow more children to achieve the best healthcare program available and attract the support of other like-minded agencies. Background The realization that the early childhood protection system is necessary has been long overdue. For instance, in a study conducted in nine states between 1996 and 1999, it was noted that 17-41 percent of women of childbearing age women lacked insurance prior to pregnancy while 13-35 percent transitioned to Medicaid at some point during their pregnancy (Adam, Gavi, and Handler, 2006). The lack of this valuable attribute has limited the way the women would have planned for a successful pregnancy as the establishment of Medicaid eligibility after confirming pregnancy created a barri er for them to access timely prenatal care services (Courtot and Kaye, 2009). The policies in the Affordable Care Act (ACA) have changed the social bearing of a large segment of childbearing women as the services will provide coverage to women with higher incomes than previous 133 percent of the federal poverty level (FPL) (Russo, Wier, and Steiner, 2009). The political class has encouraged the implementation of this Act as a way of ensuring the budgetary allocations are provided to cater for the expenses. Their willingness in the actualization of the program will enhance child protection and health provisions that ensure stable childhoods and an eventual healthy population. The economic impacts are two fold. The country will spend highly to cover an additional 8.2 million women below  65 years who are not insured or  are ineligible for Medicaid. The women in the lower income bracket of between 100 – 400 percent of the FPL  will benefit from the Act  through access to subsidies for purchasing health insurance. This will bring on board at least 7 million women under the age of 65 (Collins, Rustgi, and Doty, 2010). The social and ethical impacts of this provision will provide an avenue through which the communities will raise their health profile and sustain a healthy status. With young adults having been included in the access to health insurance, the community will benefit from the services they lacked in the beginning with mothers and young children being the biggest recipients

How Symbolism art influenced on Debussy's music Essay

How Symbolism art influenced on Debussy's music - Essay Example Having had a number of romantic affairs which caused turbulence in his life reflected upon his creations and further dissatisfactions with original style led Debussy to adapt ‘symbolism’ or that which pertains to transitional period between late-Romantic and modernist music of the 20th century. Apparently, symbolism is not only confined to the definition of musical style, rather a movement which brought immense inspiration for Debussy to modify his compositions according to a ‘symbolist’ principle. In effect, symbolism became a culture that emerged for him to have profound involvement with and his choices of ‘libretti’ texts and themes had been derived almost exclusively from the symbolist canon. Among the distinguished artists of the period who bore ample aesthetic impact on Debussy’s masterpieces were Edgar Allan Poe, Stephane Mallarme, and James McNeill Whistler. Through them, Debussy managed to effectively utilized dissonant harmonies to evoke specific moods and images such as in the manner he composed the world-renowned ‘Prelude a l'apres-midi d'un faune’ which was chiefly inspired by Mallarme’s poem ‘Afternoon of a Faun’.

A Transnational Corporation Influence on the World Economy Case Study

A Transnational Corporation Influence on the World Economy - Case Study Example Three major ways in which TNC's participate in the economic activities of the host country are through international trade, technology transfer and international (foreign direct) investment. These activities, both individually and collectively, have the potential impact host countries in different ways, and these ways depend on several variables. This paper will examine these internationalisation activities and discuss their impact on the economy of the countries involved, especially that of host countries. With the new advancements in transportation, information, communication and technology, international trade has become more prevalent over the past few decades, and especially this past one. Locally, international trade has changed the activities of the market. It has created the need for countries to produce more for export and encouraged a greater dependence on imports to fill gaps in local markets. In the past, international trade had been dictated by colonialism, but now things have been changing. New superpowers have arisen, and they have given birth to transnational corporations. ... However, the transnational corporations of developed countries have dominated the global economy. The trade agreements formulated among countries have usually rested heavily in favour of the developed countries. Several reasons have been proposed for this, but two stand out. Even in areas where developing countries have a comparative advantage, participation in the global markets has been limited because of market protection that still exists in both developed and other developing countries. The other reason is that the negotiating powers of developing countries are heavily restricted by tight budgets ("Market Access").

Nintendo Reviving a Company Transforming a Market Case Study

Nintendo Reviving a Company Transforming a Market - Case Study Example Yes. Nintendo has tried its best to keep the game appealing for long. Nintendo put in vast sums of money to make sure Wii’s accomplishment does not disappear like many of the games consoles developed prior to this period. Nintendo created many games, for example, Zelda and Super Mario. Nintendo merged with two other corporations to guarantee new games string and launched games, for example, Capcom for the Wii gaming Console and Final Fantasy. The Wii is here to stay because the release of these games will go beyond appealing to gamers and raise the Wii’s impression to one dominating the industry. It is in the conclusion of the evolution stage and the start of the maturity stage. Nintendo is utilizing a superb marketing mix technique. This is because they have developed a famous product and are experiencing an immense growth. When the company’s growth started to stagnate, they started developing additional, innovative and creative product enhancements and features to keep clients fascinated. For example, it has introduced the steering wheel, balanced board, and competitors’ video games such as Monster Hunter and Final Fantasy series. The company is making correct decisions by innovating, inventing and intensifying the product. This will extend the deterioration of the product. Nintendo should look into the future before the Wii product finishes the maturity phase and moves into the waning phase. Nintendo will have to either add other dimensions of interactivity or contest with other superior products from other companies. The Wii should concentrate on targeting young children and hard core gamers. Nintendo should build on the motion-sensing control technology and basic graphics; this will fascinate any client. Nintendo should also concentrate on promotion, product, placement and price. The next product should provide different customizations and features and be a development on the previous product. The price should

Purpose of Assessment Essay Example for Free

Purpose of Assessment Essay The primary purpose of assessment is for the learner to provide evidence of learning by demonstrating the understanding of content and achievement of learning outcomes. This gives an insight of their strengths and areas of development. Whereas for teacher, it provides a moment to review their assessment strategies in terms of effectiveness and facilitate progression by giving constructive feedback. It also informs the curriculum board, managers, and relevant staff to evaluate learning programmes for any improvements. Learners are assessed through various stages of learning journey by using variety of methods and strategies. They are usually assessed formatively before or during the course and summatively near or the end of it. Formative assessment provides a continuous source of information about students’ progress, improvement and problems encountered in the learning process. It could be an â€Å"Initial Assessment† to determine prior knowledge or â€Å"Diagnostic Assessment† to find areas of development and strengths. Feedback is an integral part of it. (NCFOT, 1999) said it â€Å"occurs when teachers feed information back to the students in ways that enable the student to learn better, or when students can engage in a similar, self-reflective process†(Principle 4). It has also been supported by several educationists such as Scales (2008 p. 179), Black and William (1998: 17) and Reece and Walker (2007 p. 325). Formative assessments are not graded which allows flexibility to modify and adjust the teaching practices and reflect the needs and progress of learners as well as motivating them. However, formative assessment in its purist form is seldom used (Brookhart, 1999). I feel that teachers should be given training to as â€Å"how† and â€Å"when† to employ it successfully. There are variety of methods by which students are assessed formatively such as Accreditation of prior learning (APL), Observation, Oral Questioning, Discussion, Role play, Case study, Essays, Projects, Assignments, MCQs etc. which when used in combination has proven effective in measuring a variety of complex learning outcomes (Reece and Walker, 2007, p. 326) It is useful for development of â€Å"Cognitive†, â€Å"Psychomotor† and â€Å"Affective Domains† of learning as explained in Bloom’s Taxonomy and could assess higher order skills of these domains. Some teachers are predominantly concerned with cognitive learning with some use of psychomotor skills but affective learning can be a useful tool in changing attitudes i. e. gender, culture etc. even if it’s not a requirement of a course. Summative Assessment happens at the end of the course, unit etc. and is for grading and decision purpose. It is used for informing employers, institutions etc. about learner’s overall performance. It does not however, give information about detailed abilities of learner and there is no feedback so it is debated for its complete reliability and validity. (Scales, 2008 and Rust, 2002). Learners are assessed summatively mostly by Examination, Assignments, Portfolios, and Essays. They develop the skill levels of ‘cognitive and psychomotor domains’ depending on how effectively they are set out and the type of course. ‘MCQs’ and ‘Viva’ for instance can provide better coverage of syllabus as well as assessment of deeper knowledge whereas essays does not serve the same purpose but assess higher levels of cognitive domain i. e. synthesis and evaluation. Feedback is an important element of assessment and is directly related to motivation. In order to accelerate learning process it has to be timely, positive and constructive. â€Å"Maslow’s hierarchy makes us think about the total experience.. From physiological factors. to relationships (do we give positive regard and development feedback? ) to self-esteem needs (‘I’m no good ’), his hierarchy provides a useful device to help us understand learning and motivation(Scales, 2008 p. 72). We need to keep records to track and monitor the progress of our learners. They are many different types of internal, external and formal and informal records. Internal records include mark books, matrix, learner progress sheets/ reviews and results of mock tests. In ESOL, we keep records of Initial interview, Initial assessment, spiky profile, ILPs, Diagnostic assessment, Formative assessment, observation reports, feedback reports, peer/self assessments and Summative assessments to assess the progress of learners and efficacy of programme and teaching. The external records include all the evidence in form of written work or internal verification to sent to external bodies i. e. exam board, auditing bodies, other educational organisations, support staff, etc.

Reviewing Violence By The Dark Figure Of Crime Criminology Essay

Reviewing Violence By The Dark Figure Of Crime Criminology Essay Our society is becoming more and more violent, in recent years dark figure of crime has become a big issue. Today we hear more of criminal, offences often for no particular reason what so ever. We are living in the world of crime. Dark figure of crime affects all towns, cities and countries. Crimes are made every day, but not every crime is reported and recorded that is why the dark figure is in our vocabulary today. In this essay I would like to look into the main reasons why crime goes unreported, what are the most unreported crimes, how its effects our society and what is the best way try to deal with that. The huge amount of crime in our society gets known when it is reported to the police, through public response to victim surveys and studies of offenders who admit committing crime, and when transmitted to other agencies, such as hospital accident wards, battered womens refuge centres and similar ones. Crimes go unreported because nobody realizes that the crime was done of that they done a crime that is so miner that the victim dont care. Other reasons why they  have not been reported are because  the victim knows the criminal and promised not to tell. It was no need to record crimes until late nineteenth century in Britain, because the crimes at this time were very low, the punishment system was different from our days. The law and punishment system changed. The First time crimes were recorded in nineteenth century by British Crime Survey. It is a lot of reasons why crimes goes unreported. Newburn (2009) carried out the main points why people do not report matters to the police including: the victim considers it too trivial; the victims feels the police will not be able to do anything about it; the victim is too scared to report it; the matter is too embarrassing or the victim would prefer to deal with the matter in another way. Rape is the most unreported crime in our society, because the womens are embarrassing or too ashamed to report the matter, feel unsafe and scared and so the vicious cycle continuous. If for example women was raped by her porter she might be frighten to go to the police. Most of the womens feel embarrassing of the questions they have to answer many times in the police station while they give evidence, they are stressed and do not want get the flashbacks because they are asking the full details many times. The big per cent of Teenage girls are especially at risk for date rape. 38% of all rape cas es reported the victims range in ages fourteen to seventeen. This to me is a high percentage for such a small age range. If we look how many children are abused by their parents it is quit shocking, because it is under report. Kids sexually abused by their parents cannot report crime to the police, because they are too young to understand that are frighten and scared of their parents, thinks that police dont believe them or are embarrassed of what happened. Children sexual abused crimes are underreport in our days if we look into statistics we can see that 72 per cent of sexually abused children did not tell anyone about their abused at the time. 27 per cent of children told to somebody later. 31 per cent still had not told anyone their sexual abuse by adults. Slak J (2009) in his article The most violent country in Europe : Britain is also worse than South Africa and U.S. stated Official crime figures shows that in the United Kingdom there are 2,034 offences per 100,000 people, The United States has a violence rate of 466 crime per 100,000 residents and South Africa 1,609. http://www.dailymail.co.uk/news/article It is a many types of violent crime: domestic violence, mugging, stranger violence, aqvouitance violence. Domestic violence includes many types of abuse from family members and relatives including psychical, psychological, sexual, financial, emotional, cultural based abuses. For example if someone making feel scared or intimidated, from pushing and bullying to more serious injuries and extremes that can cause death, forced marriage or taking away financial independence for example by not allowing to work or monitoring how spend money. Most forms of domestic violence are criminal offences these includes : putting somebody in a fair of violence, harassment, threatening to kill, attempting to choke and most of the people did not know that or know and do not want to report it by thinking police is not going to make no differences or give a support. Crimes of violence, on the other hand, are statistically assessed against the overall number of adults in England and Wales . In this case,people who are illegal immigrants and who do not appear in official registers are not included. The table published by the Home Office also contains a definitional bias. One of the most serious violence crimes is homicide. Data recorded by British Survey shows that police recorded 648 incidents of homicide a 17 per cent decrease on the 748 recorded in 2007/2008 and the lowest recorded number in the last twenty years. The number of murders recorded by the police also decreased by seven per cent from 621 in 2007/08 to 575 in 2008/09. Home office statistics shows that here has not been change in the number of violent crimes between 20 06/ 2007 and 2008/2009. It was 903,993 offences of violence against the person recorded by the police 2008/09 and it is six per cent less than 2006/07 and it is the lowers figure since 2003/04. Other issues stem from how the data is collected. Surveys conducted by household, for instance, dont include the victimization of homeless people (Kershaw et al., 2000). Furthermore, crimes in which offenders and victims are consenting parties (for example drug dealing) are largely unreported (Kershaw et al., 2000; Maguire, 1997). Majority of people who one way or the other was victims of the crimes either domestic violence abuse or other thinks that is the best way keep everything to yourself and it is not going to happened again. But and the end of the day if someone attacks in your own home weather is someone you share house with, your family member or your partner people cannot suffering in the silence. Crime affects the whole person and can impact upon the victims health, quality of life and finances. Many need help to cope with their emotions, but the report argues that specialist services for victims are not enough. If people get enough support from the police and other organizations which are supporting victims of crime in our society crimes will be reported more than it is in nowadays. Victims of crime and their families need effective support and understanding in all spheres of life such as education, housing, employment, healthcare and financial services. All public services must recognise their shared responsibility for helping people to cope with crime.

Commentary on a Passage from Shelleys Frankenstein :: Mary Shelley

The passage begins in first person, whom we presume is Frankenstein, where he is reminiscing on some of the consequences of his meddling with nature. He informs us that three years ago, he was engaged in an activity which created a monster whom he describes as a ‘fiend whose unparalleled barbarity has desolated my heart, and filled it for ever with the bitterest remorse.’ He then goes on to talk about how he is about to create a ‘mate’ for the previous monster and is frightened about the effects it will have on both his creation and society. The mood of the passage is very glum as the narrator is contemplating the unforeseen horrors arising from this strange experiment. He questions the result of this ‘mate’, thinking ‘she also might turn with disgust from him to the superior beauty of man, she might quit him, and he be again alone’. Through his voice, it assists our understanding of the material as through the narrator’s bleak heart, we are made to experience very strongly the extent of his guilt. The tone of this passage is somewhat personal in the sense that he seems like he is arguing and deliberating to himself about the events which either have happened or are about to, ‘ †¦Had I the a right, for my own benefit, to inflict this curse upon everlasting generations?’. He questions his own significance in society at the time when the passage is written and for the future generations and thinks himself as a ‘curse upon everlasting generations’. Having heard his reasons and seen his desolation and feeling the despair of desolation we, as readers are more able to sympathise with his actions. The overall ‘meaning’ of the passage is to tell a story about a character in which they are in deep unease and melancholy and read their views on the surroundings around them. The key themes that are conveyed to us the readers are that of madness. The author manipulates our sympathy for the monster Frankenstein by seeing it from his point of view and listening to his thoughts about himself being a ‘curse’. The piece does have a clear point of view, as his thoughts are straight-forward. This will have an effect on the reader by pointing in the direction the author maneuvers our sympathies by showing us different perspectives of situations. The setting plays an important part in reflecting the shifting moods and emotions of characters by giving us a sense of loneliness ‘ I sat one evening in my laboratory†¦.

The Happiness and Misery of Monsieur Lantin in The Jewels Essay

The Happiness and Misery of Monsieur Lantin   Ã‚  Ã‚  Ã‚  Ã‚  At the beginning of â€Å"The Jewels†, Lantin meets the woman of his dreams (and of every other man’s) and immediately falls in love with and marries her. Their lives go on in perfect harmony and happiness, and every day Lantin falls more deeply in love with his adorable wife. Lantin has only two complaints about the character of his wife: her love of the theater and her love of fake jewelry. Eventually Lantin stops going to the theater, and his wife goes alone. After returning from the theater one night, his wife develops a cough and dies eight days later. This point marks the beginning of Lantin’s misery as he uncovers more about his wife than he might have wanted to know.   Ã‚  Ã‚  Ã‚  Ã‚  Lantin is very happily married to his wife, and the reader gets the impression that everyone else in the community feels she is a fine woman to have as a wife. â€Å"Happy the man who wins her love! He could not find a better wife† (Maupassant 105). The reader learns just how devoted he is to his wife when he confesses that after six years of marriage, he loves his wife even more than he did at first. Lantin’s life seems a perfect picture of what a happy marriage should be, but then it changes suddenly and drastically.   Ã‚  Ã‚  Ã‚  Ã‚  When Lantin’s wife comes home one night with a chill and dies eight days later, Lantin is devastated. His life is filled with sorrow and despair and even â€Å"time, the...

The Subtext of Violence in Henry James The Wings of theDove: The Sacri

The Subtext of Violence in Henry James' The Wings of theDove: The Sacrificial Crisis A reading of Henry James' 1902 novel The Wings of theDove is particularly fitting for this issue ofSchuylkill for several reasons. This late novel is rife withrepresentations of multiple, often overlapping subject positionsthat the close reader is forced to reckon with. These subjectpositions include, but are not limited to, James as authorand as a self-referring subject of the novel's "Preface,"who perceives and performs outside of the designation of "author."The reader must also consider James' unreliable narrator as asubject who functions as both detached observer and protagonist,and whose equivocal rendering of events includes labyrinthineaccounts of the contents of other character’s consciousness. Andfinally, we the reader, are rendered subject to our own ambivalentinterpretation of events. James complex representation of so manysubject positions has, not surprisingly, earned his late work thereputation of being "difficult." However the student of humansubject formation e njoys a uniquely Jamesian-inspired "jouissance"if he or she is persistent and enjoys a good slow read. In this paper I hope to show how James offers the reader aparticipatory glimpse into the complex mechanics of human subjectformation. I argue that The Wings of the Dove re-presentswhat anthropological literary critic Rene Girard terms the"sacrificial crisis," an act of violence that is endorsed andenacted by a community--a bloody ritual whose sole purpose is to"restore harmony to the community, to reinforce the socialfabric...and establish order"(8). According to Rene Girard in Violence and the Sacred,violence proliferates within a community when social distinctionsamong individuals or groups become confused or are contested. Morespecifically, when the established social hierarchy is challengedthrough rivalries, jealousies, quarrels and acts of dissent,community infighting escalates into reciprocal acts of vengeanceand retribution. Community violence is contained, says Girard, bya collectively sanctioned, climactic event--the blood sacrifice.The blood sacrifice is a unanimous yet limited act of violencevented upon that representative of the community who is deemedresponsible for the eruption of internal discord. In other words, a "scapegoat" is selected by the group. Thissacrificial subst... ...he processof finding a surrogate victim constitutes a major means... by whichmen expel from their consciousness the truth about their violentnature...(82-83). The "bad" violence inherent in Kate’s enterprise has notactually been eliminated--the potential for someone else to deviseand successfully execute a similarly ambiguous plan still existsafter we close the book (in fact such a plan is executed by MaggieVerver, the heroine of James last novel The Golden Bowl--thenovel which has been called "the novel to end all novels"). But inThe Wings of the Dove James contains and controls theviolence temporarily, thus taking the place of and serving the sameancient function as the primitive blood sacrifice. Works cited Allen, Elizabeth. A Woman's Place in the Novels ofHenry James. London: Macmillan Press, 1983. Brooks, Van Wyck. "Two Phases of Henry James." In TheQuestion of Henry James: A Collection of Essays. Ed. F.W.Dupee. New York: Holt, 1945. 120-27. Girard, Rene. Violence and the Sacred. Trans. PatrickGregory. Baltimore: Johns Hopkins UP, 1972. James, Henry. The Wings of the Dove. Ed. J. DonaldCrowley and Richard A. Hocks. New York: W.W. Norton and Company,1978.

Final Project: Financial Analysis

Two of the major competing companies that manufacture drinks are Coca-Cola, and Pepsi. They both produce regular water, flavored water, and soft drinks of many kinds. While this essay will explain what vertical and horizontal analysis is, it will also explain each company’s vertical and horizontal analyses. Also the ratios for each company will be given, and several examples as to how each company can improve in their financial status. The financial analysis of both companies is very important so both businesses can understand how they are being managed.It is very important for a company to keep up to date financial documents, audits, taxes, and other financial statements. This is the information needed to show what a company is doing with their finances and what they have done in the past. This information is also very useful for management to use and know what to do differently in future months or years. Information like this allows a company to grow, and have healthy produc tion going forward. Having this data also helps management, investors, and creditors know if there are any issues that have come up in the past that need to be worked on.While in competition, these two companies have continued to grow in size, market value, and profit sales. Since the beginning of their competition, both companies have ventured into new areas of sales, (such as snack foods, iced tea, and bottled water) and they continue to think of new ways to grow their business yearly. In order for both companies to continue to grow in the ways they foresee, they must have investors to invest money in the company.These current and potential investors will first look at both company’s financial statements and data, find as much information as possible needed to make a decision, then make a judgment call as to which company is the best investment at the time. By competing for the number one position of drink provider, both companies have continued to grow and prosper by creat ing new beverages throughout the years. Since they both have the advantage of being known on a global scale, they have been rated number one and two for many years.They have modeled practices that one another have followed in order that they could overcome any obstacles to worldwide manufacture and distributions. (The Coca Cola Company, 2009). Although they are two different companies, they produce somewhat similar products, and their distribution techniques and services are very similar also. Both companies continue to use the â€Å"follow up strategy†, which was used to explain that when one of the companies launched a new product the other would very quickly come up with a similar product or service.Using this method one could see why these two companies easily pass all other companies in the competition. Even though both these companies are both growing rapidly and gaining huge profits yearly, they have also had to deal with global issues, politics, and precedents. They b oth have taken risks getting into business with markets where they didn’t necessarily belong and where the risk was far too great. So they had to back out of some markets because of several issues that arose from those ventures. They had to find who their target audience was and begin to produce products that were specifically made for that group of people.By making it appear as if they are following the highest moral and ethical practices, they create a product that is focused towards a specific population. Then, even though other companies cannot compete at the level that Pepsi and Coke can, they also try to use the same target influences in global markets. There are three tools of the financial statement analysis: Vertical, Horizontal, and Ratio Analysis. Each tool has a different function, but each helps to analyze important information and data that is in a financial statement.The Vertical Analysis, also called Common Size Analysis, is used to express data in a statement as a percent from the base amount. The base figure given represents the total assets of each company. The main starting point for the financial analysis is the total assets amount for each company. This becomes useful when a company wants to be able to see what percent of assets cash and other items represent. The Horizontal Analysis, also called Trend Analysis, is used to evaluate how a company performs within an accounting period to another accounting period.The change in percentages given can help a company to better see trends over a designated time frame. Lastly, Ratio Analysis is used to express a relationship among specific items on a financial statement. These relationships are give n in terms of a percent, or a rate. * To fully examine Pepsi I must look at the Consolidated Balance Sheet and take a look at the Current Assets, Current Liabilities, and Total Assets for years 2005 and 2004. After doing so I am able to calculate the Current Ratio for both years 2005, and 2004. The Current Ratio for 2005 is 10,454*/9,406*= 1. 11:1, and the Current Ratio for 2004 is 8,639*/6,752*= 1.28:1.To find the vertical analysis of both years I must first compute the current assets and divided them by the total assets for each year, I then get: 2005: 10,454*/31,727*= 0. 32949= 33%, and for 2004: 8,639*/27,987*= 0. 3867= 39%. Then for the horizontal analysis I got Assets: 31,727* – 27,987*27,987*= 0. 1336= 13. 3%, and for Liabilities: 17,476* – 14,464*14,464*= 0. 2082= 21%, which gives us the change in total assets. (Weygandt, Kimmel, & Kieso, 2008) After examining The Coca-Cola Company’s Consolidated Balance sheet and using the Financial Accounting worksheet I have found the Current Ratios for both years (2005, and 2004).The Current Ratio for 2005 is 10,250*/9,8368= 1. 04:1, and the Current Ratio for 2004 is 12,281*/11,133*= 1. 10:1. When we use the current assets and divide them by the total assets for each year we can find the vertical analysis f or both years: 2005: 10,250*/29,427*= 0. 3483= 35%, and 2004: 12,281*/31,441*= 0. 3906= 39. 1%. By computing the change in total assets by percentage we can find the horizontal analysis of both the assets and liabilities: Assets: 29,427 – 31,441*/31,441*= -0. 06405= -6. 4%, and Liabilities: 13,072* – 15,506*/15,506* = -. 1570 = -15. 7%.(Weygandt, Kimmel, & Kieso, 2008)The total assets that we previously stated above can be used with other items on the company’s balance sheet. For example, the cost of sales for Pepsi in 2004 was $12,674* which gives the ratio percentage of 45. 3% in their total assets. In 2005, the cost of sales for Pepsi was $14,167*, which gives the ratio percentage of 44. 7% in their total assets. For Coke their cost of sales in 2004 was $7,674*, which yields the ratio percentage of 24. 4% in their total assets, and in 2005 their cost of sales was $8,195*. This gives us the ratio percentage of 27.8% in their total assets.Over the two years (20 04 and 2005) Pepsi’s cost of sales sold differed by a small amount of . 5%, Coke on the other hand an increase of 3. 4% in the same two year time frame. When looking at this information an increase in items sold does not always reveal a positive analysis, because this figure does not go far enough into detail as to whether the increase given is a positive measure. Net income will be the next item to be discussed for the two companies. In 2004, Pepsi had a net income of $4,212*; this gives us a ratio percentage of 15.1% of their total assets. In 2005, Pepsi’s net income was $4,078*.This shows that the ratio percentage of 13. 2% is Pepsi’s total assets for 2004. So between 2004 and 2005 there is a decrease in their net income of 1. 9%. Coke had a net income of $4,847* in 2004, and a net income of $4,872* in 2005. This gives a ratio percentage of 15. 4% of their total assets in 2004, and a ratio percentage of 16. 6% in 2005. Coke unlike Pepsi has an increase of 1. 2% over these two years. Now we will discuss the current liabilities of each company for 2004 and 2005.In 2004 Pepsi’s current liabilities totaled $6,752*, which is the ratio which is the ratio percentage of 24. 1%. For 2005 their current liabilities was $9,406*, which gives the ratio percentage of 29. 9%. This shows that there was a 2% increase in Pepsi’s assets. When looking at Coke their current liabilities for 2004 were $11,133* this gives us the ratio percentage of 35. 4%, and for 2005 their current liabilities was $9,836*. This shows a ratio percentage of 33. 4%. This information reveals to us that there was a 1% decrease in Coke’s liabilities from 2004 and 2005.Looking at both companies total liabilities continues to tell us even more information about their financial status. In 2004 Pepsi’s total liability was $14,464*, which is a ratio percentage of 51. 7%. While their total liabilities in 2005 were $17,476*, so the ratio percentage is 55. 1%. Th is reveals their 3. 4% increase in their total liabilities for 2004 and 2005. Coke on the other hand had a 4. 9% decrease in total liabilities within these two years. Their total liabilities in 2004 were $15,506* with a ratio percentage 49. 3%, and for 2005 their total liabilities were $13,072* with a ratio percentage of 44.4%.After reviewing all the information for both Pepsi and Coke we can conclude that both companies experienced lower net profits for the year of 2005 then in 2004. I think that both companies should look into fixing their operation so that they can reduce this expense, once this is done they can increase their profit margins. This will help to get rid of reductions in their profits that have seemed to be nonstop. Since Pepsi had a 5. 8% increase in liabilities and they only had a 2% increase in their assets, the increase in debt did not help the company.Pepsi would better benefit if they looked into finding strategies that would help in the reduction of their tot al current liabilities. At this time they should also not take on any new debts, instead they should work harder at increasing their total current assets. Coke on the other hand decreased their total current assets by 4. 3% in these two years. I think that Coke would be better off if they looked into increasing their total current assets also. One way to do this would be to increase their net profits which would then affect their assets.Coca-Cola and Pepsi have been around for a very long time, and together both companies have helped to take the beverage industry to the next level. Both being global companies, and selling products in over 100 countries, and producing many products that appeal to all kinds of people, they have continued to grow. Taking a look at each company’s vertical and horizontal analysis we were able to see the financial status of both companies. Though both of these companies are profitable, the analysis showed in more detail how different these companie s were in 2004 and 2005.

Brainwashing in America

Television, religion, school system, politics, child rearing. Advertisement and media President Bush on October 7, 2002 at Cincinnati Museum Center – Cincinnati Union Terminal, Cincinnati, Ohio, The threat comes from Iraq. It arises directly from the Iraqi regime's own actions — its history of aggression, and its drive toward an arsenal of terror (WHPR1, 2002). Months before on February 13, 2002 during a Press Conference with President Musharraf of Pakistan, Mr. Bush declared: And I think that statement was clear enough for Iraq to hear me.And I will reserve whatever options I have, I'll keep them close to my vest. President — or Saddam Hussein needs to understand I'm serious about defending our country (WHPR2, 2002). And During his speech at the Virginia Military Institute on April 17, 2002, Mr. Bush made these claims: And, finally, the civilized world faces a grave threat from weapons of mass destruction. A small number of outlaw regimes today possess and are d eveloping chemical and biological and nuclear weapons. They're building missiles to deliver them, and at the same time cultivating ties to terrorist groups.In their threat to peace, in their mad ambitions, in their destructive potential and in the repression of their own people, these regimes constitute an axis of evil and the world must confront them (WHPR3, 2002). With all these statements made in the presence of media persons and the way it had been made that a major part of America and the world really believed that Saddam Hussein and the Iraq is the real threat to the civilized society. Despite the presence of law which prohibits the Bush administration from disseminating government propaganda at home.But in an age of global communications, there is nothing to stop it from planting a phony pro-war story overseas — knowing with certainty that it will reach American citizens almost instantly. This is the power of media and especially electronic media. It has the capability to make any one believe in what it wants to convey. The beautiful newsreader on a TV channel giving us the news. After that the news analysis program is aired. The program brings a battery of analysts to our bedrooms, drawing rooms or shops.These serious looking intelligent faces sitting in front of camera with a list of burning issues are giving their view on the issues. Their facial expression and smartness over words, language and the contents can make anyone feel ill informed. This makes us glued to the television screen. And once the program gets finished we have an unusual feeling that now we have gained great information on issues about which we were quiet ignorant few minutes or hours before. A single program made some change in our self and our personal database of information.This is the actual effect of one of the most popular form of media called the electronic media. But the point of concern is not its power or ability of influencing human psyche. The actual issue whic h has been raised this time is the way it makes an impact on our world views. The authenticity of the content which is aired is now being discussed. The focus is shifting towards the way it influences religion, culture and social belief. After all the US govt. , with all its efforts didn’t found a single weapon of mass destruction.The Saddam Hussein’s regime in Iraq was defeated by the combined US and UK army. But the main issue that led to the war was the weapons of mass destruction which Saddam Hussein regime was allegedly possessing, was nowhere present. This means what the US govt. and its allies were telling the whole world was actually a farce. It was nothing more than a propaganda war against a nation which was adamant to pursue those policies which were not influenced by US. Things mentioned above are some of the many effects caused through electronic media.Moving on to its actual definition, electronic media are those communications mediums which are based on electronic or electromechanical means of production and most often distinguished from print media. The primary electronic media sources familiar to the general public worldwide include — radio, sound recordings, television, video recording, and streaming internet content. And this electric communication technology goes further than any of the previous products of man's skill. Earlier technologies extended the power of man's limbs, and with the invention of writing, man's memory in a sense could be placed outside of himself.Present communication technologies supplant man's external senses, and more recently, the internal senses of imagination and the most important, the central or common sense, which brings the various data of the external senses together into a cohesive unity (McDonald). The world of information, however conceived, may appear to exist in its own right by means of electronics, and the human user becomes a mere participant in that world. Let’s take the c ase of a farmer in South Western America. He was very happy with the money he was earning and was comfortably taking care of his family.The main worry for that man was nothing but the stem rust disease which causes great loss in wheat farming. But when he comes under the influence of electronic media, he sees that the condition is not as good as it appears and his problem is actually not a problem. The actual problem the country is facing is that of possible terrorist attacks and its war on terror in Afghanistan and Iraq. The news of slowdown in world economy and the rising of Asian economy giants like India and China and the job outsourcing makes the same guy more frightened.He feels threatened. And this perceived threat results in a physical reaction as much as actual physical injury. The same person in a large crowd sees perhaps twenty people around him, but a camera above the crowd reveals a crowd incomprehensible to human imagination. The widespread anxiety among people in the first world about there being too many people is an effect of them seeing thousands of faces on television, whereas someone may walk for hours on the streets of the suburbs without seeing a single person (McDonald).The reality is that the information beaming capability of the electronic media upsets normal community and family relations based on physical contact and proximity, leading to an ersatz community where people have the illusion of being angels. People in their relations are reduced to being pieces of disembodied information without context or substance. The level of sensation present in our lives affects our intellectual judgment. It’s not only that individuals re getting affected but whole social order is getting influenced by this stream of information supplied continuously through electronic media.If we talk about law and justice, information acts as lifeblood to it and media of communication are the veins and arteries that move the information through the system . And the same usually works not by exercise of force but by information transfer, by communication of what's expected, what forbidden, and what allowable, what are the consequences of acting in certain ways (Katsh, 1999). That is, law entails information about what the rules are, how they are applied, with what costs, consequences, etc.The changes in the means used to communicate information are important to law because law has come to rely upon the transmission of information in a particular form. The effectiveness and operation of law depends on controlling access to some information and highlighting or directing attention to other information. The electronic media are not to be considered merely as more powerful versions of print. They have different mechanisms for transmitting and processing information, some of which will pressure the law to change course and become a different and not simply a more efficient institution (Katsh, 1999).It’s not only the grownups who are actually getting influenced but also children as young as five years old. According to report, it has been found that there has been an explosion in recent years in electronic media marketed directly at the very youngest children in our society: A booming market of videotapes and DVDs aimed at infants one to 18 months, the launching of the first TV show specifically targeting children as young as 12 months, and a multi-million dollar industry selling computer games and even special keyboard toppers for children as young as nine months old.Their homes are packed with media options, including TVs, computers, DVD players and video game consoles. Nearly all children (99%) live in a home with a TV set, half (50%) have three or more TVs, and one-third (36%) have a TV in their bedroom. Nearly three out of four (73%) have a computer at home, and about half (49%) have a video game player. In some ways, new media is trumping old: nearly twice as many children in this age group live in a home with Internet access (63%) as with a newspaper subscription (34%).Nearly all of them (97%) have products—clothes, toys, and the like—based on characters from TV shows or movies (Rideout, 2003). But the point of concern is that this rapid changes in our media environment have not been accompanied by a similar growth in our knowledge of how new media may impact children’s cognitive, social, emotional or physical development. These issues are of deep concern not only to parents, but also to educators, health providers, policymakers and advocates.Many experts have argued that it is especially critical to understand media use by the youngest children, noting that because social and intellectual development are more malleable in these early years, media use at this age could have an especially significant impact. According to Valdemar W. Setzer (1993), some children addicted to electronic games spoke too fast with limited sense, feeling or contents in their speech. Th is suggests that those children spoke with a speed compared to the use they make of their fingers when playing the games.There is a correlation between speaking and gesturing, which may be explained by the close proximity of the motor and speech neurological centers in the brain. The fact that children do not have the fully developed, active thinking and consciousness characteristic of adults means they don't have to make any effort to â€Å"switch off† these inner activities when playing electronic games and are not â€Å"sidetracked† by outside influences that can act as a buffer to overdevelopment of or addiction to an undesirable trait.Finally, we can say that though our ability to gather information is enhanced by technology, we are placed under greater stress, and to maintain equilibrium we must find strategies to cope with it. One strategy is to withdraw from the flood of information and go for selected and conscious input. It is one of the ways but there is a n eed of finding more. References The White House Press Release, http://www. whitehouse. gov/news/releases/2002/10/20021007-8. html The White House Press Release, http://www. whitehouse. gov/news/releases/2002/02/20020213-3. html The White House Press Release, http://www. whitehouse.gov/news/releases/2002/04/20020417-1. html McDonald, H. Asceticism and the Electronic Media: Technophilia and Technophobia in the Perspective of Christian Philosophy, www. rcp. net. pe/IAL/vm/bec/etexts/macdoeng. htm, 3. Katsh, E. (1989). The Electronic Media and the Transformation of Law, Oxford University Press. Rideout, V. J. & Vandewater, E. A. & Wartella, E. A. (2003). Zero to Six : Electronic Media in the Lives of Infants, Toddlers and Preschoolers. , A Kaiser Family Foundation Report. Setzer, V. W. & Duckett, G. E. (1993). The Risks to Children Using Electronic Games, http://www. ime. usp. br/~vwsetzer/video-g-risks. html

The Reasons Why the World’s Languages Are Disappearing

The reasons why the world’s languages are disappearing Language is everything; because language is a part of culture which is inseparable with human’s life. People speak by their language regardless of what language they use. There are more than 60. 000 languages which do exist in the world; but unfortunately nowadays every fortnight, a language dies; more than half of the world’s languages are in danger; and by the end of this century it is going to disappear completely. The pace of the languages extinctions are faster than the extinction of flora and fauna. The proof is in the last 5 centuries, an estimated half of the world’s languages have become extinct; but now language does not even need much longer period to become extinct; a century and it will be done. The primary reason as to why the world’s languages are disappearing is it has no longer speakers. Research proved that for the minor language, only a few people speak. Ironically, what research means by minor is the local languages; in fact there are much more languages that is considered as minor or local rather than the major. It means that there are lots of languages which potentially extinct. Next, the second reason is the languages are considered old-fashioned. Moreover, some societies are surrounded by people who speak more common language. Therefore, those societies decide to leave their mother tongue because it is some kind of disgrace of still speaking it in the middle of the society who speak more modern languages. The third one, it is because of natural disaster. It just disappeared instantly. People died and also the language. Therefore there is nobody who can spread the language; because they themselves as the native speakers died. Reason number four is because of the complexity. People hate learning a difficult language; lots of minor and local languages have a high complexity as of finally people do not want to learn it and by doing so, they do not speak it. Finally, there are 4 reasons why lots languages died out. All of them are the basic reasons; but not only human who has contributed to the disappearing but also the nature. Therefore to stop the disappearing, there must be something that we are suppose to do; such as try to learn the local language, learn to be proud of it and learn to keep it all the time.

Person and Service Users Essay

Answer 1 As a trainer of many subjects, I must ensure that my own knowledge of the various legislation and regulatory requirements and codes of practice are current and up to date, which are often subject to change, in order that the information relayed to the candidates is correct. There are several key pieces of legislation that are paramount to the subjects I teach, Health and Safety at Work Act 1974 determines that I have a duty of care to each candidate / assessors who attend any course I deliver. To comply with this a risk assessment of the training facilities is undertaken and reviewed upon every course run. In order to ensure the safety and welfare of the attendees a health and safety talk is conveyed making sure that all are aware of any potential hazards, fire evacuation procedures etc. Each attendee is made aware that they have a responsibility to ensure the safety of themselves and of those around them. Lifting Operations and Lifting Equipment Regulations 1998 (LOLER) –This regulation dictates that lifting equipment used for lifting people is subject to a six monthly inspection by a competent person. Each hoist used to safely move people has a working emergency release to ensure that should the hoist fail the person is not stuck in mid air and is safely lowered to the floor within a short time. In order to ensure that candidates are physically able and have no medical issues a Health Declaration form is completed and signed by all attending the courses. Should any medical issues arise then a short talk to the candidate is conducted ascertaining there capabilities. Answer 2 I teach a variety of subjects and in a majority of the courses there is often mixed levels of knowledge and experience of the subject being taught. In order to achieve this information I introduce myself, explaining who I am and a brief description of my background and knowledge of the subject and then ask the class to introduce themselves and give a brief description of their experience if any of the subject. For those who have experience I explain that I value their input on the subject if they have any experiences on the area in which we are discussing. For the others who might be new to the subject I reassure that by the end of the course they will have a good working knowledge and confidence in the subject. Once in the classroom I would discuss the subject matter that I intend to teach and with this valuable assistance of PowerPoint’s start the course. Throughout the course I encourage class interaction, asking questions for the class to discuss and come up with the answer. Ensuring that all students are involved, encouraging an open discussion. As the majority of my client base is within the care industry the subjects I teach encourage equality and valuing diversity throughout as the main role of a carer is to promote independence of their service users and giving person centred care. Encouraging equality and valuing everyone’s opinion irrelevant of their background or culture, as we can learn from each other as we all have different life experiences. Answer 3 My role within lifelong learning is to make sure all candidates leave my courses learning at least one thing. And to deliver the course in a way that the feel valued and that their voice and opinion was heard. Answer 4 As a trainer I have found that one of the simplest ways to meet the needs of the learners to those I am teaching is by relating to real-life situations and circumstances that I have faced. If you bombard the clients with PowerPoint’s which are just full of facts that they are trying to memorise or record the information becomes more difficult to absorb and less likely to be retained. To promote additional learning a handout is produced, also in an easy to read manner for the learners to review to keep information fresh in their minds. I encourage all candidates to become better carers, by learning more about their service users illness or injury and how this affects their service users.

Public School Education and Globalization Annotated Bibliography

Public School Education and Globalization - Annotated Bibliography Example ASI. (2003). Democracy and Education. Washington D.C: Albert Shanker Instutute. According to the author, a majority of schools leaders have in recent past shown concern that in the communities, many educators, those in business leadership and a number of parents of students are getting concerned that many high school graduates are increasingly falling below the par as far as responding to the needs of employers in the job market is concerned. Moreover, governmental schooling reforms are today largely fashioned towards gratifying the needs of the marketplace. Dewey, J. (2009). Democracy and Education. Berlin: GRIN Verlag. Many graduates are not so clearly succeeding between the classroom lessons and the careers they need to pursue as an interest area in their careers. In this regard many schools across the United States are now training teachers and principals to be more concerned in counseling and teaching students to a more career oriented approach.. This entails dedicating themselves to introducing avenues and opportunities that respond to contextual learning and seeking to ensure that appropriate ways that ensure that things change are adopted. Dicken, P. (2007). Global Shift: Mapping the Changing Contours of the World Economy. London: Sage Publications. According to P. Dickens, education meets two basic levels: equality and then the social issues and skills demanded by employers. Accordingly, the concept of democratic level-headedness suggests the call for a system of education that facilitates socio-economic progress and the appreciation of a culture of economic relevance, who can then meaningfully take part in communities and groups aligned on democratic ideals in an impartially and objectively informed approach. Arguably is the fact that National Governments across the world continue to hub on equality in the accessibility to education and other social institutions that promote sustainable development. Noteworthy also is the fact that the central goal and purpose accruing from the foregoing discussion would be accordingly, the creation of fruitful citizens/ graduates, and not necessarily resourceful personnel. Indeed, the aim is for the citizens to be able to maximize personal accomplishment, that is to say governments are now mo re focused in development of education curriculum that is more focused on promoting ‘socially and economically cohesive democratic communities’ that respond to the globally defined economic demands. Fazal et al (2005). Globalization and Recent Shifts in Educational Policy in the Asia Pacific. New Delhi: UNESCO. Fazal et al note that, educational policies have been affected. The authors imagine that various governments and their agencies, under the conditions of globalization, have been changing a number of things. This include, not only the rationale for education but also getting actively involved in reconstructing the syllabi and approaches of teaching by also being cognizant of factors such as technology having been laid by use of the internet and other technological advancement associated with the world today. Largely, all this take into account the ever-changing aspects of international trade. Hudis, P (2001). Making Education Career Focused. Berkeley. US Departmen t of Education. http://webcache.googleusercontent.com/search?q=cache:NJPGGdzftcwJ:www.mathematica-mpr.com/PDFs/makingschools.pdf+Should+public+school+education+be+overhauled+to+teach+trade+skills+to+most+students+based+on+aptitude+tests+and+life+interests+as+opposed+to+preparing+every+student+for+college?&hl=en&gl=ke. This article talks about career oriented approach in education. It is common knowledge that many leaders in the education in the United States and elsewhere in the world are of the opinion that it is important to review school curriculum with a view to prepare students for further education and successful careers, Even more importantly is

Plagiarism Essay Example | Topics and Well Written Essays - 1000 words - 4

Plagiarism - Essay Example Plagiarism is a serious offence as it involves intellectual theft which is an offence against the original author. Plagiarism will entail not giving sufficient credit for another author’s ideas or words, claiming to be the author of some work without doing the work and claiming another author’s artistic or scholarly work as your own (Thompson, 2008). Plagiarism is wrong as it involves stealing another authors ideas which is morally not any better than stealing a car, or something else. It is also wrong because it represents information illiteracy as it shows that someone is not capable of researching and presenting one’s own ideas and thoughts, and this means that someone is not capable of handling their own information, which amounts to effective illiteracy. The Internet has made cheating or plagiarism easier than ever before as there are thousands of relevant sources in the Internet and students can simply copy and paste information and use it on their term pap ers or essays. Students may engage in plagiarism for various reasons and it can be intentional or unintentional. At times, students are overwhelmed by workload, and they may have deadlines being the first reason for the lack of understanding of the procedures for citing materials from other sources. Not understanding how to cite will make the student make mistakes while citing sources, and this amounts to unintentional plagiarism. Some students may have bad time management skills, which will result in plagiarizing their assignments or term papers because they do not have enough time to search for information and present it as their own through proper paraphrasing and citation. Deadlines and multiple assignments at the same time make other students plagiarize as they will have not enough time to research and present plagiarism free papers.in the event of trying to hand in assignments on time, students will search the Internet and copy paste information so as to beat the deadlines.

Part A Analyse the leadership and followership styles found in the Essay

Part A Analyse the leadership and followership styles found in the animated film The Lion King, produced by Walt Disney in 1994 - Essay Example Furthermore, the focus of the paper is to evaluate the leadership style in accordance to the followership style. This will help in understanding the leadership style and the implications which is impossible without the support of the followers. It will not be incorrect to note that the leadership styles are evident in the movie Lion King in different characters. The characters that have shown the leadership styles include Mufasa, Simba, and Scar while followership styles are evident from hyenas (the outsiders), Timon and Pumbaa. Before examining the leadership traits within the context of different characters of Lion King, it is imperative that the sources of leadership and meaning are clearly understood. In simpler and precis manner, leadership can be defined as a power to bring about changes or selecting the flow of the beliefs of followers. Power or leadership cannot be achieved without having the traits which it takes to undergo change and bring motivation for the employees1. The re are typically five sources of the power which are evident in the movie Lion King as well. As per the theory presented by French and Raven, a leader is able to provide reward to its employees. This is merely to provide a token of value to the followers by the leaders2. This aspect is visible from the movie Lion King through the depiction of Scar’s character (Where Scar is a brother of Mufasa). ... The significance behind reward is because it motivates the followers. It has also been noted in many instances of the movie that as soon as Scar becomes the leader, he stopped providing reward to his followers. The aspect of reward is further explained in terms of types. The two types of rewards would be coercive and reward power. In the first type, the leaders are actually looked upon as someone who has settled the standards for the followers where they can be provided with a reward4. On the other hand, the second type coercive gives an idea that it depends upon a leader to settle punishments. In the context of the movie, this is evident from the context of Scar’s character where he promised his followers hyenas to provide them with food and reward them and if they will not follow Scar then they will be put to death ultimately. This shows that Scar has made use of the coercive power in order to dictate the hyenas. Talking about the followership styles, the movie has projected Timon and Pumbaa as the best followership supporting leadership. The character of Simba in particular has been projected with Timon and Pumbaa throughout the movie. In this case, it should be noted that Timon and Pumbaa have shown themselves to be reliant, energetic and intellectual followers. As an example, Timon and Pumbaa go to the Pride Rock with Simba because they knew that was more significant then living the ways they have been in the forest. This concludes that a leadership process is a two way in nature i.e. the followers can help the leaders become successful in their approach5. Also to note is the fact that Timon and Pumbaa show no vying for attaining leadership which means that they have been extremely

Cultural studies Essay Example | Topics and Well Written Essays - 500 words

Cultural studies - Essay Example This experience is diametrically opposite to the experience of the ‘academics’. The pedestrians make use of the spaces that cannot be seen by the visionary. As opposed to the visionary, the pedestrians do not have a single map or a picture of a city, but a series of migrational metaphors which always undergoes alterations. [93]. The author seems to mean that experiencing something is more meaningful than visualizing something. The understanding of the people is managed by speculative and classificatory operations which are always liable to contradictions when they encounter the social extremes. The people who actually walk and live in the city will not agree with the concept of the decaying city. [94] Walking in the city can never be captured objectively by drawing maps because the experience of walking is very much subjective. The writer also speaks about the rhetoric of walking where the walkers unconsciously produce sentences using a series of signifiers that only experience can provide. The signifiers used by planners will be taken over by these walkers. Traveling can replace the lost legends, which once offered a series of ‘habitual spaces’. Walking is compared to a story that violates traditional notions and extends to the reality of human experience. Edward Said begins the essay by referring to a French Journalist’s comment about East as â€Å"the Orient† (P.1), which purports three independent things: First, an academic discipline; then, the â€Å"ontological and epistemological distinction† between occidental Vs. oriental; and finally, a historically defined phenomenon, where orientalism is a device of dominance (P.2). He further dwells on the Franco-British as well as American involvement in developing the concept of orientalism. Said thinks that both oriental and occidental are not real but fictitious creations, and are interdependent. He examines this interdependency in three

Three Religious Essay Example | Topics and Well Written Essays - 500 words

Three Religious - Essay Example In fact, there are fundamental differences in the interpretation and fundamental facts and beliefs of the three religious traditions which make the issue all the more complicated to resolve. To point out an example of the differences in the fundamental beliefs of these religions, the Christian tradition insists that Jesus Christ is the son of God whereas the Jews believe that the son of God is still to arrive. However, there have been convincing evidences in the history of the three religious traditions as well as their beliefs and practices which suggest that the Jews, Muslims and Christians all worship the same God. Thus, a clear understanding of the origin and history of the three religious traditions makes it obvious that Judaism, Christianity, and Islam have a common God in the God of Abraham, Ishmael, Isaac and Jacob. Although one may identify fundamental difference in the understanding of the nature of God in these religious traditions, they all believe ultimately in the same God. The God of Abraham, Ishmael, Isaac and Jacob in Judaism, which is historically the first to commence, is the same God of the Muslims and Christians. The similarity in their faith in God becomes palpable when one recognizes conspicuous resemblance in the history of Abraham in the three religions.

Marks and spencer Coursework Example | Topics and Well Written Essays - 1500 words

Marks and spencer - Coursework Example According to the survey conducted by Neilson in May, 2009, the U.K grocery sales grew by an average of 5.1%. This was the result of several promotional offers that enhanced the value buyers get from grocery shopping. Marks and Spencer registered a growth of 3.6% which was half that of competitors such as ASDA and Sainsbury (Appendix 2). The 35-55 aged women segment was reinforced when a new transformational leader (Rose) took the office and the company launched the "Per Una" range (Jobber, 2009). Its target market has been the affluent, 30 plus age group, mostly business executives. The European markets suffer from the ageing population syndrome. Facing a skewed population pyramid and an ageing population, the age profile in European markets is expected to shift to the higher scale in next 5 years, with a greater percentage constituting the over 65 age bracket (McNally, D., 2011) The participation rates of women and the older segments (through delayed retirements) are expected to be a dominant trend. There have been growing concerns regarding obesity which has become a cause of concern for majority of consumers in the U.K (Mellentin, 2010). Consumers are now looking for food with less fat content, or one which is sold fresh. The trend is shifting towards consumption of organic (hormonal free poultry). There has been a trend towards ‘going green’ in the advanced economies with the European Commission exercising significant influence to make businesses as environmentally friendly as possible (Mellentin, 2010). It offers a wide and assorted range of products including food, clothing, home accessories, beverages and financial products. There is emphasis on corporate image rather than teenage specific and youth-friendly apparel. Competitors such as Asda are strengthening its customer relationships through its online website, and Tesco